The 1

Be inspired every day

The 1 – Your Special Privileges for Your Special Moments

Discover special privileges and features designed to enhance convenience and cater to The 1 members’ needs, only on The 1 APP.

• Check your The 1 points balance and its value in baht anytime, anywhere, without the hassle of manual conversions.

• Redeem your points for discounts at Central Retail stores every day without the need to wait for promotions. Just enter your desired amount, and you'll get a ready-to-use cash coupon right away.

• Enjoy a variety of app-only deals and free rewards, including dining, shopping, travel, movie tickets, and all other aspects of your lifestyle.

• Personalize your user experience based on your membership status as a The 1 or The 1 Exclusive member, with curated rewards for you starting right on the home screen.

• Earn points easily at checkout by using the QR code screen, eliminating the need to provide your membership number.

Download now and experience special moments every day with The 1 APP.

In the enigmatic realm of The 1, players embark on an introspective journey as a solitary figure navigating a desolate world. Stripped of traditional storytelling and explicit objectives, the game invites players to unravel its secrets and forge their own interpretations.

The protagonist, simply known as The 1, wanders through a barren and ethereal landscape, their only companion being a faint voice that echoes through the emptiness. This disembodied narrator provides cryptic hints and philosophical musings, guiding players through a labyrinth of their own thoughts and emotions.

The game's environment serves as a haunting reflection of The 1's inner turmoil. Abandoned buildings, crumbling infrastructure, and distorted memories evoke a sense of isolation and disconnection. As players explore, they encounter surreal and otherworldly encounters that challenge their perception of reality.

Through a series of interconnected puzzles and challenges, The 1 grapples with existential questions of identity, purpose, and the nature of existence. The game encourages players to reflect on their own experiences, beliefs, and fears, creating a deeply personal and thought-provoking experience.

The game's minimalist art style and haunting soundtrack contribute to its immersive atmosphere. The stark black-and-white visuals convey a sense of desolation and alienation, while the eerie sound design amplifies the protagonist's feelings of solitude.

The 1 is not a game with a traditional ending or resolution. Instead, it offers a contemplative space for players to explore their own thoughts and emotions. The journey of The 1 is a unique and deeply introspective experience that invites players to question their own existence and search for meaning in the face of solitude.